NTT DoCoMo Anjum Attar(2012135) Bidisha Bose(2012139) Chetan Kale(2012140) Malav Kansara(2012150) Pranay Jain(2012161) Praveen Joseph(2012163) Siddharth Chandarana(2012176) Sailing the Blue Ocean The DoCoMo case deals with a companies hobby to piece of paper through the highly competitive securities bm with the help of the mart pioneers As a technology and telecom based industry in a highly evolved and come on market it was needful to explore forward-looking white spaces DoCoMo unflinching to enter the information service provider space and was sure-fire in grabbing the clenched fist movers advantage and the market sh ar. This was mathematical with its extensive understanding of the market and novelty of their proposition i-mode ? usefulness across a wireless communicate which enables handheld devices (such as cell phones) to access the Internet Mobile profits service offered by NTT DoCoMo ? Introduced in February 1999 Extremely popular in japa n and expanding into Europe ? As of March 31st, 2002, there are round 32,150,000 subscribers (in lacquer) Quick Note: Invented by Mari Matsunaga What Can I do With i-mode ? Web-browsing Email (the killer app) Chat, Games Access to information ? feat circumscribe ? Money Transfer, Balance Check, Ticket Reservation ? development capacitance ? News updates, sports news, stock quotes ? Database Content ? Restaurant Guide, recall Directory 1) How would you value the profitability and attractiveness of the telecom industry in Japan at the time of the launch of i-mode? What would you conclude from a quintette force industry analysis? Threat of new contender Threat of substitute products or services Bargaining bunkum of suppliers Bargaining power of customers Intensity of competitive rivalry By analyzing the telecom industry as in early 1999 by using Porters five force model, we foil to to the conclusion that the telecom industry is apparently not as we ll attractive. However there exists a chance! of exploitation in terms...If you want to get a full essay, order it on our website: BestEssayCheap.com
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