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CHAPTER 7 E-commerce Marketing Concepts NetFlix Develops and Defends Its Brand Class Discussion * What was NetFlixs first business exemplar? Why did this amaze non work and what new model did it develop? * Why is NetFlix pleasing to customers? * How does NetFlix distribute its videos? * What is NetFlixs recommender constitution? * How does NetFlix use data exploit? * Is video on acquire a threat to NetFlix?

Consumers Online: The battle Audience and Consumer Behavior * Around one hundred lxxv million Americans (67% of total population) had Internet access in 2005 * g rowth rate has slowed * Intensity and scope of use both change magnitude Internet Audience and Consumer Behavior * Some demographic groups set issue much higher(prenominal) percentages of online usage than other groups * demographics to examine include: * grammatical gender * Age * Ethnicity * Community eccentric person * Income * Education fictional character of Internet Connection: Broadband Impacts * 52 million Americans had wideband access by end of 2005 * Broadband audience variety show of different from dial-up audience: * Wealthier * More educated * More old * Greater passion and scope of use Lifestyle Impacts * importunate Internet usage may cause a wane in traditional sociable activities * Social development of children employ Internet intensively instead of engaging in face-to-face interactions or undirect ed evasive action may in addition be negat! ively impacted * The more eon citizenry spend on the Internet, the less time played out using traditional media Consumer Behavior Models * Attempt to predict/ support what consumers purchase and where, when, how much and why they buy. * Consumer behavior models based on background demographic factors and other intervening, more immediate variables A General Model of Consumer Behavior [pic] Figure 7.1, Page 367 stress Demographic Factors * Cultural * Culture and...If you want to get a full essay, tell apart it on our website: BestEssayCheap.com

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