Promotion Strategy Of Sunsilk

[pic] INSTITUTE OF BUSINESS AND TECHNOLOGY (BIZTEK) REPORT ON SUNSILK SUBMITTED BY: UMAIR SULTAN BB-1410 SHAZAD KHAN BB-1495 NAMEER KHAN BB-1414 SUBMITTED TO: MISS DURIA HASSAN 10-4-2008 ACKNOWLEDGMENT My for the first time and frontmost humble and gratitude to “ALLAH” the Almighty for giving me the valor to extend employ to make this term newspaper. This underlying term report is base on the analysis of different marketing functions of Unilever Brothers Pakistan Limited. use on “Sunsilk”. In making this term report, we collected the al wiz info from publications, internet and various international business magazines. tabularise OF confine CONTENTSPAGE # Unilever Brothers Pakistan Limited. 03 Company Objectives.04 Sunsilk Mission Statement.05 Product06 Price11 procession12 Distribution15 S.W.O.

T Analysis16 Recommendations19 UNILEVER PAKISTAN LIMITED Unilever Pakistan contain formerly “lever buddy Pakistan”, the largest consumer goods producing company in Pakistan, was incorporated here in 1948 and started create their pulverization at Rahim Yar Khan. This factory was inaugurated formally in 1951 by the then Governor planetary of Pakistan. Unilever Pakistan is the largest FMCG company in Pakistan, as well as one of the largest multinationals operating in the country. directly operating six factories at different locations around the country. The Uni levers enquiry Office was shifted to Karach! i from the Rahimyar Khan commit in the mid 60s. UPL travel into the personal care carrefour business in 1981. It has gained a major market mete out due to the introduction of look brands likeSunsilk, Lifebuoy, Lux and Fair & Lovely. Unilever was the pass catcher of Management crosstie of Pakistan (MAP) and...If you want to get a dependable essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay